Reputation management companies have becoming increasingly popular over the last few years as more and more businesses and private individuals look to clean up their online reputation. If you look to some of the reputation management consultant reviews which have been left about these businesses then it is clear to see what a great job they are able to do, and just how much they are able to help their clients. If you have an interest in working in this industry, and helping people to clean up their online reputation, here are some of the skills which you will need to display.

Marketing Ability

There are a great number of people who come from digital marketing to work in the field of reputation management and that is because there are so many similarities between the two. Even if you don’t have specific skills regarding marketing you should at the very least have a solid understanding of digital marketing techniques, especially around SEO and social media marketing. Reputation management is not marketing but it uses similar tactics and knowledge around how to get people engaging and sharing content.

Understanding of Business

Within this job role you are going to be working with a large number of businesses across many sectors and in order to do a great job you need to be able to understand where they are coming from. Now this is not to say that you have to have knowledge of the finance, chemical, sports and clothing industries, but you do have to have a solid foundation of businesses knowledge. When you are helping a client to improve their online reputation you need to know how to speak to their specific marketplace in order to do so. The details around the industry and sector can be learned on the job, but it is essential to have fundamental business knowledge.


There are hundreds of reasons as to why a company or an individual’s reputation may have been tarnished, none of which really matter to you. Your job will be to take what you have and to work hard using your knowledge to boost and improve their reputation. For this reason you must also have the ability to keep things confidential.


Patience is one of the most important skills to have in this business because although reputations can be destroyed in a matter of seconds, building positive reputations online will take a lot longer. The key here is trusting in they process and trusting in the knowledge that you have, then remaining patient until your client’s reputation gradually improves. If you go in all guns blazing and try to repair a reputation overnight, it just isn’t going to work and you will end up wasting time and resources.

This is a great career to get into and it is sector which is really finding great popularity at the moment, making now  the time to get started.